Sep 292012
Whaler’s Rare Dark Reserve Rum is all characteristics and no character: smell without nose, burn without body and aggressiveness bordering on the obnoxious without actually delivering on any of the promises it makes. Don’t let the tempting scent fool you. That’s most of what you’re gonna be getting.
(First posted 11th December 2010)(42/100)
***
Full review now located on The Lone Caner website, here
Is there a straw man here somewhere? Positioning Whaler’s as innovative and adaptive, with consistency of product to hit and miss tiny operations serving local consumption leaves an awfully wide gap.
It leaves out the smaller producers such as Pussers or Goslings, Prichard or Richard Seale. Smaller companies like these – that produce extremely fine products are gobbled by every larger companies until Diageo and friends own them all. Competition and innovation suffer and reappear only if – like in the world of craft beer – craft and microdistillers offer truly unique and adaptive products to counter the homogenization and lowest common denominator products of the biggies.
Sadly this affect all spirits, not least rum.